Company: ANA
(Association of National Advertisers)
Department: Marketing
Knowledge Center
Job Title: Market
Research Analyst
About the ANA (Association of National Advertisers):
The ANA leads the marketing
community by providing its members with insights, collaboration, and advocacy.
ANA’s membership includes over 450 companies with 9,000 brands that
collectively spend over $250 billion in marketing communications and
advertising. The ANA strives to communicate marketing best practices, lead
industry initiatives, influence industry practices, manage industry affairs,
and advance, promote, and protect all advertisers and marketers. For more
information, visit www.ana.net.
The ANA seeks a strategic thinker with strong project
management skills and a commitment to team work to lead its survey research
program.
The ANA fields 12 surveys per year and the market research
analyst will be responsible for the day-to-day functions associated with the
program including designing survey questionnaires, analyzing data, creating
reports, and being involved in expanding our survey community of marketing
professionals.
Job Responsibilities:
1. Market Research Analytics
·
Lead study design meetings with internal and external
stakeholders.
·
Design web-based survey questionnaires to ensure the
necessary data is captured.
·
Compose survey invites to varying target
constituencies.
·
Conduct both basic statistical analysis and in-depth
data analyses using traditional and advanced methods.
·
Apply qualitative and quantitative techniques to
interpret the data and produce substantiated recommendations.
·
Create graphical displays to convey survey findings
and insights.
·
Author effective reports containing graphs, tables,
summaries, and narratives along with actionable, industry-specific
recommendations.
·
Provide critical thinking, insights, and
forward-looking statements that impact our members’ businesses and careers.
·
Partner
with Marketing Communications in the design/creation of research reports,
charts, as well as promotional materials.
·
Collaborate
with ANA’s public relations team in the creation of press releases based on
survey research findings.
2. Survey Community Management
·
Utilize an online survey program to monitor the
quality of the data, increase response rates, and clean non-qualified
respondents.
·
Collaborate
with internal team members on panel development.
·
Maintain/analyze
panel activity dashboard.
·
Analyze user data to increase satisfaction and loyalty
among survey panelists and ANA members.
Qualifications:
·
Bachelors or advanced degree in business, mathematics,
or the sciences.
·
3+ years of experience within the custom research
industry.
·
Necessary personal qualities include flexibility,
independence, energy, the ability to multitask, and commitment to quality and
teamwork.
·
Strong analytic and critical thinking skills.
·
Project management experience.
·
Knowledge of
basic statistics, research procedures, and survey methodology.
·
Background in the advertising/marketing industry.
·
Exceptional communication
skills, both verbal and written.
·
Experience with B-to-B/professional research panels is
a plus.
·
Strong
organizational skills and outstanding attention to detail.
·
Expertise
with Word, Excel, and PowerPoint.
·
Strong
presentation skills.
·
Attend ANA events as needed, some travel may be
required.
To Apply:
Approximate Start Date: October 1, 2012
To be considered, all applicants must submit a cover letter,
resume, and salary range to careers@ana.net.
